Author Archives: Lon Naylor
Author Archives: Lon Naylor
In the grand scheme of online video marketing, few things are as down-right useful as a business-building tool as the “webinar”. Here are LearnCamtasia.com it is no exaggeration to say that this business system is responsible for at least 90% of our current revenues. Kinda a big deal, right? But there is a learning and […]
Continue readingFrom the “Did You Know” Department: YouTube actually provides some really nice Royalty Free music you can use (in fact, it’s encouraged) in your videos? I know, right! Nice that you can search by genre, mood, instrument, and duration. You can also mark your favorites to download later. The Terms & Conditions include the ability […]
Continue readingIn my work as a graduate student in the field of Instructional Technology we learned the long way of creating video courses. It’s call the ADDIE model and the letter “A” stands for Analysis. And boy did we analyze! We spent months learning about the audience and the technology they were using and the problem […]
Continue readingI’d always been very independent and HATED to ask for help. Not with school, Not with childcare, and certainly not with my business. I was a master of all trades and could do it all and so should you, Right? As solopreneurs, entrepreneurs, small business owners, and marketers, there comes a time when you realize […]
Continue readingYou might think I’m referring to the kind of focus that you find on a camera but I’m not. I’m talking about the ability to focus on a project or a task long enough to finish it. And it’s really, really, hard for a lot of people. Especially when you work for yourself. Video projects […]
Continue readingCreating a series of weekly tips and tricks for your audience can be a great way to stay relevant and engaged. Its great for branding if you can have a recognizable video bumper (intro and outro) at the beginning and a consistent call to action at the end. In this excerpt from our weekly coaching […]
Continue readingOne of the best things you can do as a video creator is provide useful and compelling content in video form to your viewers, customers, students, etc. But…sometimes coming up with what that content is can be a challenge. Sometimes, to get the creative juices flowing, it’s very useful to search the net to get […]
Continue readingLon has been preaching the value of decent audio for years now… The fact is that bad audio will impact the perceived quality of your Camtasia screencasts and PowerPoint presentation-style videos to a very significant degree. Here is a excerpt from one of Lon’s Screencast Coaching webinars that explains how to avoid the #1 cause […]
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