Category Archives for "Video Marketing"
Elearning and Camtasia Freelancers: Develop a Strategy for Attracting New Business
How many organizations do you know that operate with absolutely no strategy, and just hope that everything works out? Not many successful ones, that’s for sure. If you are a Camtasia freelancer, you are your own organization and you should have a detailed plan that identifies how you will attract and retain new business and […]
Continue readingHow to “Nichefy” Your Video Content
If you do a search for “Time Management Training” you’re going to find A LOT of content and much of it is going to be video. But what if you feel you have some great techniques to share and want to create your own video on that topic. Is it smart to go up against […]
Continue readingThe Lazy Person’s Way to Maximize Your Video’s Reach: Part 2
Does it seem like you’re always creating new video content from scratch? Creating new content for video courses and your YouTube channel should be high on your priority list. But here’s the thing – creating brand new video content and video products sucks resources away from your business. Whether you’re doing the content-creation yourself or […]
Continue readingThe Lazy Person’s Way to Maximize Your Video’s Reach: Part 1
You work hard to create your video content, but did you know that there is something very simple you can do to help maximize your content marketing efforts? Whether you are trying to grow traffic, sell a product or demonstrate your expertise, transcribing your video recordings can help you do that. Transcribing your audio or […]
Continue reading- by Lon Naylor
YouTube “End-Card” Tips
A really great video marketing tool for your YouTube channel is to use something called an “End Card” or sometimes called an “End Slate“. In this Screencast Coaching excerpt, Lon covers what that is, why it’s useful, and gives some top tips for making your own and using it in your Camtasia videos that you […]
Continue reading- by Lon Naylor
Awesome Promo Video: Interview with Kary Boan-Dunham
If a company is only using text and images, and not using video, very few people are connecting with their message. That’s the core idea behind the video below created by one of our current Screencast Video Coaching members, Kary Boan-Durham. Kary has been with our group since the beginning of the year and has […]
Continue reading- by Lon Naylor
The Art Of The Sales Story
It probably won’t come as a surprise to most folks who are actively creating videos for sales and marketing that using a script to carefully craft the sales message holds the same importance as creating good sales copy has for a sales page. That’s because they are essentially the same thing! A video script = […]
Continue readingHelp Me Create a Hook for our New Video
Don’t you just hate it when you come up with a great idea for video content, only to find that you just never get around to creating it? It’s totally frustrating and I can fully empathize with that because I have had a video script sitting on my hard drive for four months now and […]
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