Help Me Create a Hook for our New Video
Don’t you just hate it when you come up with a great idea for video content, only to find that you just never get around to creating it?
It’s totally frustrating and I can fully empathize with that because I have had a video script sitting on my hard drive for four months now and I can’t move forward with it.
Traditionally, I’m most comfortable creating software tutorials because I have one of those analytical minds. There’s a bit of a formula for those and require a lot less creativity . On the other hand, Sales and Marketing videos, with their need for emotion and excitement, are impossible for me to script. My mind just doesn’t work that way. I tell Lon this and he tells me to try it anyhow. Maybe I’ll surprise myself and find there’s really a little salesperson inside me screaming to express herself. I don’t think so.
So I have this script that Lon feels is pretty good but needs a better “hook” at the beginning to get people interested in watching the whole thing.
Statistics show we have only about 7-10 seconds to capture people’s attention at the beginning of a video before they’ll click away. Apparently the first couple of lines in the script just don’t hook people in. If I ever get around to completing this script I think I’ll have no problem creating the rest of the video but I’m stuck on that stupid “Hook!”
Below is the script. It is for a sales video to market our latest course called “Lame to Fame” where we do video makeovers and show examples of all the things you don’t want to do in a video.
If you have even the littlest marketing background I’d welcome all suggestions for a better opening. The fate of this video is in your hands.
Lame to Fame Sales Script
So you’ve recorded your first screencast and you’re excited… but there’s something missing.
It’s not awful… but it just doesn’t come close enough to the professional videos you’ve been seeing around the web. Have you attempted to figure out just what went wrong, only to get frustrated because you weren’t sure where to start? Many beginning screencasters have felt the same way.
Unfortunately, the old saying “Build it and they will come” does NOT apply to most videos. Good screencasts have many things in common and the key to seeing the difference between a lame video and one that you can be proud of can be hard to figure out on your own…
But there’s help!
What if you had two professional screencasters show you exactly what makes a screencast “shall we say-LAME” and how to make some simple adjustments that put it right into the FAME category?
In our newest course “From Lame to Fame” you will see examples of typical videos created by people who understood how to use the basic features of Camtasia but didn’t always know where to apply them or how to use them correctly.
From Lame to Fame will take you from “before” to “after” while giving you specific instructions on how to implement each technique using Camtasia Studio and PowerPoint.
You’ll learn what makes a video boring and hard to follow and which techniques can make even the most technical or dry content come to life
The amazing difference between good audio and sound that makes your audience cringe
Techniques to reign in those bullet points and liven up your interactivity
You’ll benefit by learning exactly what you need to do to keep your viewers engaged, excited and entertained from the beginning till the final credits.
Check out the low introductory price and then register for immediate access below:
Thanks for your help and if I use your “hook”, I’ll be emailing you a $25 Amazon giftcard. It’s worth more than that just to finish the darn script and get this video into production!
Michelle Schoen
