March 2015

Weekly Video Update – 03/01/15

Hi, it’s Michelle this week with a blog post on getting your viewer’s attention, a freebie download and a deal on an email provider that includes over 6,000 free images.

From the Blog:

Have You Got Their Attention? You Have 5 Seconds.

Statistics show that we have about 5 seconds to engage our viewers at the beginning of our videos or they will move on to other competing demands on their time. In this week’s blog post I share some ideas of how you can use those few upfront moments to grab the attention of your students or viewers.

Get their attention

Read More…

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Free Custom Callout Download for You:

While watching a video from one of our students and expert screencaster Rich Wersinger, I was inspired by his pretty custom callouts and how they added a dash of color and consistency to his video. I was reminded of how easy it is to create callouts in PowerPoint or in pretty much any graphics tool and add them to your video.

Clicking on the image below will download the PowerPoint containing two custom callouts that I created in PowerPoint. Just right-click on the colored square to change the fill color to match your own branding. Remember to right-click and “Save as Picture” if your intention is to import it into Camtasia.

custom callouts

Hope you’ll find them useful or they’ll inspire you to create your own!

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6,000 Curated Stock Images:

Want over 6,000 free images to use for your emails? Lon and I have been using Aweber as our email host provider for over 7 years and we literally could not run our business without it.  I was on the site this morning getting ready to create this newsletter when I noticed they had all these images available and I never knew it. What a great way to save time and money when sending emails to suscribers.  Maybe now’s the time to start your Mailing List.

By the way, right now you can get your first month for just $1.00.

Email Marketing $19/Month!

That’s it for this week. See you next weekend!

Lon Naylor and Michelle Schoen
Contact Us YouTube Facebook Twitter

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Weekly Video Update – 03/07/15

Lon Naylor here with this week’s video tips and resources.

From the Blog:

Camtasia Animations Explained…

Animations in Camtasia Studio are something many folks struggle to “wrap their heads around”.

In this mini tutorial, I’ll walk you through the basic concept to make it easy to understand!

Animations aren’t so tough… once you “get it”!

Read More

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A Nice Premium Site Theme!

At we run the site on WordPress using the OptimizePress Theme…

It’s not bad but it absolutely has it’s drawbacks. I won’t bore you with all the technical details. The bottom line is:

I’m looking for something better & newer to try out on some of my other sites. Here’s a pretty nice one!

==> ProStyler Theme

Clean, modern, speed optimized, “responsive” for mobile devices, and super simple to layout, modify, and customize with everything I want on a WP site including lots of “drag & drop” build it stuff. Nice.

I spoke with the theme creators and got them to include this sweet bonus so use THIS page to order if you decide to pick it up:

==> ProStyler Theme BONUS PAGE

This special price & bonus are good through tonight (Saturday, March 7th) at midnight.

Sorry for the late notice but I JUST bought this and wanted to test it out before giving you a heads-ups.

Let me know what you think?

That’s it for this week – see you next weekend!

Lon Naylor and Michelle Schoen
Contact Us YouTube  Facebook  Twitter

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Weekly Video Update – 03/14/15

Hi, it’s Michelle this week. Hope you’re doing great. I’ve got two pieces of helpful content for video course creators plus a half price offer on my Webinar Mastery Bootcamp. Check it all out below…

From the Blog:

Quick Guide to Training Video Summaries
In my last blog post, I went over some of the best ways to get your viewer’s attention when you start your video. There is another important part to a training video that often gets overlooked: The Summary or Lesson Transition Screen.

In this week’s post, I’ll talk about wrapping up your video and how you can smoothly transition students to the next Lesson in your video course.

Your video summary

Read More…

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What Do Students Want From their Video Courses:

If you really want to be a star video course developer, take a look at this list created by the crew over at Udemy. They did some serious research on their students and came up with a list of what made some of their courses so much better than others. Could you incorporate all of these in your screencast video training courses?

Best Video Course Techniques

Hint: Having trouble reading the text in the image above? Try pressing the Ctrl key along with the + key to make your browser zoom in.

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What’s on Sale This Week:

On sale through Tuesday, my Webinar Mastery Bootcamp is half price and comes with a free Bonus Session (on March 30th) where you can practice your webinar skills with me live.

Webinar Mastery Bootcamp

Use the coupon code “webinar” to get the discount or use the 2 Payment Plan (no coupon needed).

That’s it for this week – see you next weekend!

Lon Naylor and Michelle Schoen
Contact Us YouTube  Facebook  Twitter

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Weekly Video Update – 03/21/15

Lon Naylor here with this week’s video tips and resources!

From the Blog:

Lon’s Excellent YouTube Ads Adventure Tour
First of all, let me say:
I kinda hate YouTube ads.

I don’t allow them on many of my own videos because I think it’s just… well, tacky.

BUT…I’m not really opposed to showing an ad of MINE on other people’s videos who don’t feel the same way!

I’m basically talking about what are called True View In-stream ads.

I’m investigating and testing it.

If you want to follow along with what I do, how I do it, and what I find out:

==> Details on the blog

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*** Heads-Up Video Plug-in Alert ***

Speaking of YouTube Ads… this is kinda sweet.

Our good friend Peter Beattie of Video Revolver is releasing a nifty WordPress plug-in this Wednesday that will mimic the YouTube ad functions BUT…

Instead of showing useless irrelevant ads from YouTube, you can put your OWN messages in and make the experience for your viewer actually… useful!

Check this out:

==> Video Ad Rival

Get on the Early-bird list and get it before the public at $10 off.

PLUS: I’ll have two other Video Revolver products as bonuses waiting for you in your JVZoo purchase page. 😉

That’s it for this week – see you next weekend!

Lon Naylor and Michelle Schoen
Contact Us YouTube  Facebook  Twitter

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Weekly Video Update – 03/28/15

Hi fellow screencasters. It’s Michelle Schoen this week and I’m not happy. Although I love this time of year with its warmer temps and all the bright springtime colors in the stores, what I don’t like is all the Easter candy everywhere. I can’t get away from it. In fact, I just didn’t feel like working this weekend so I ate an entire box of 12 marshmallow Peeps while procrastinating writing this newsletter!

(They look so innocent don’t they?)

So after you read the blog post below, you’ll appreciate my link at the bottom to an article on procrastination. I wish I’d read it before the Peeps incident.

From the Blog:

Every week Lon and I meet with a group of fellow video creators for what are known as the Screencast Video Coaching sessions. In these sessions we take questions and critique the members’ videos. In my last session we really didn’t have any questions submitted, so I spent most of the time sharing cool resources I had found on the web. Here is access to the replay, plus the list of all the links.

Video coaching session

Read More…

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The Procrastination Matrix:

I’m gearing up for the annual 30 Day Video Challenge. This is a challenge I put out every April to help a group of our subscribers get one (or several) videos started and completed in one month.

Since I know that many people have some serious procrastination issues (yes, I have been know to suffer from these too – see my Peeps comment above), I have been doing some research in this area.

You’ll love this super funny and helpful blog post detailing the battle between the Rational Decision Maker and the Instant Gratification Monkey. It’s so much easier to do battle when the enemy has a name!

(Image from

Look for your invitation for the 30 Day Video Challenge at the end of next week. We’ll cage the monkey for at least a month!

That’s it for this week – see you next weekend!

Lon Naylor and Michelle Schoen
Contact Us YouTube  Facebook  Twitter

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