March 2014

Weekly Video Update – 03/07/14

Lon Naylor here with the Weekly Video Update…

Video Marketing is HARD!

Truth be told, the easiest part of video marketing is making videos.

The icky stuff comes in when you try to actually USE them to generate revenue.

==> See the critical moving parts HERE.

There are a LOT of pieces that need to be put together. I wish we could just upload to YouTube and cash would show up in our bank accounts!

Sadly, you need to have at least some level of business systems in place to be successful and trust me… they can be a bear just to figure out, let alone implement.

How about… a Dashboard that does it all for you?

This is the dashboard Jason Fladlien’s team created for their in-house use. In fact, the code name for this was “Project: Clone Jason”

Watch this video to see what he does (better than pretty much anyone on the planet) and at least pick up some great strategies:

==> Reverse System Presentation

I’m buying it now. If you do too, connect with me in the Reverse System Private Facebook Group and we’ll work together to leverage our video marketing.

Read More…

[divider_line_dashed] [/divider_line_dashed]

From Our Learn Camtasia Blog:

*** Camtasia QuickTip: UNCHECK the Crop Tool! ***

Here’s an under 2 minute Camtasia QuickTip tutorial that can help save a little bit of your sanity when editing in Camtasia 8…

==> UNCHECK the Crop Tool!

If you use this tool and don’t know this, you can screw your work up. Ya… don’t do that.

==> Watch the Tutorial…

Have a great weekend,

Lon Naylor and Michelle Schoen
Contact Us    

P.S. I’d be remiss if I didn’t let you know et you know that a deeply cut deal on the WebinarJam platform ends today. If you do webinars in your marketing, this is worth knowing about:

[divider_bar] [/divider_bar]

Weekly Video Update – 03/14/14

Hi, it’s Michelle this week with some cool new resources and videos to share with you.

From Our Learn Camtasia Blog:

Advanced Camtasia 8: Using Hotspots to Navigate Within your Video Course

There are times when a regular Camtasia Table of Contents will work for navigating through a series of videos. There are other times when you will prefer to navigate within a video using the Hotspots method. When you are ready to try this, it will open your mind to some interesting ideas for learner control and engagement in your courses.

Read more…

[divider_line_dashed] [/divider_line_dashed]

Check this out…

Lon and I try to stay on the cutting edge by sharing links to cool resources with our students. This time I’m passing one on from Lon’s Scoopit account about a cloud based video converter.

Since I use a converter every time I need to put one of our webinars to a format that Camtasia will accept (for editing purposes), I think I’ll be using this one a lot. If you find that you need to do any conversions from video cameras or webinar tools, try it out. It’s free.

Lon and I offer all our students a chance to post and get some feedback on their videos in our Private Forum. It’s fun to see their work evolve from “not so good” to terrific. I’d like to share this one by Cameron Tazzia, who just completed my 30 Day Video Challenge and put this excellent video together to meet his deadline.

Cameron says, “I’ve produced screencasts with Camtasia before, but this is my first ‘talking head’ video and PowerPoint to video animation. I also used Lon’s suggestion for outsourcing the lower third graphic. I think the lighting and background for the video could be better but I’m happy with what I’ve learned this past month.”

We think you did a super job!

[divider_line_dashed] [/divider_line_dashed]

If You’re a VA or Freelancer:

Most of you know that, in addition to being co-owner of, I also own which is my services site. I’ve been doing video work for companies and Internet Marketers for the last 6 years and I love it. If you consider yourself a Virtual Assistant or freelancer, you’ll want to learn how to make more income by putting packages together of your services. So join fellow freelancer, Lisa Wells for her teleseminar “How to Create Packages With Your Services” on March 25th.

Click here to view more details.

[divider_line_dashed] [/divider_line_dashed]

Get a Package of Products at 90% Off:

And lastly… my friend Angela wills, who is a WordPress and graphic artist expert, is selling a huge package of products at a 90% discount to pay for her puppy’s vet bills. It seems he swallowed an entire sock toy. Poor thing!

See what she’s got at the Shadow Needs Surgery Fire Sale.

Angela’s products are top notch, so you won’t want to miss this sale.

Here’s to your screencasting success!

Lon Naylor and Michelle Schoen
Contact Us    

[divider_bar] [/divider_bar]

Weekly Video Update – 03/21/14

*** Ask Lon & Michelle About Video! ***

Only one big announcement this week…

We’re doing one of our very popular and completely free Q&A webinars next week:

“Ask the Video Experts”

Wednesday, March 26th – 8:00 PM Eastern

==> Register HERE:

Think of your “most BURNING question” about Camtasia, PowerPoint video, video marketing, etc. and bring it to the call!

We’re giving away a nice PDF gift just for registering with several HOURS of recorded Screencast Video Coaching webinars too.


Oh… and hit reply and let me know what you think of the registration page video!

It’s a little… different. 😉

Have a great weekend!

Lon Naylor and Michelle Schoen
Contact Us    

[divider_bar] [/divider_bar]

Weekly Video Update – 03/28/14

Hi, it’s Michelle this week hoping you have a great weekend!

I’m leaving tomorrow for 5 days in Panama City Beach with 3 fifteen year old girls (my daughter and her two best friends) going on their first real Spring Break. Wish me luck!

In the meantime, I’ve got some cool videos for you to watch and some advice on how to charge for video services if you are a freelancer.

In Case You Missed These Videos:

This week Lon posted two really good tips videos on our “Ask the Experts” Video Launch series.

In the first one, he explains how to fix your audio to eliminate “Plosives”. If you ever get that annoying “pshshshs” noise in your recordings, it’s coming from the air rushing into your mic when you say certain sounds. Lon shows you how to fix that pesky audio issue in this video.

In this next video, Lon goes through a video critique process with one of our Screencast Video Coaching members. You’ll see how just a few tweaks can really make a huge difference.

[divider_line_dashed] [/divider_line_dashed]

Do your potential clients know your true value?

If you are a VA or Freelancer creating videos for clients, I highly recommend my friend Lisa Well’s course on creating packages of your services. Lisa is an Online Business Manager who knows how to make more money per hour by NOT charging by the hour. 🙂

This 4-week course is designed for the working Freelancer or VA who is ready to take their business to the next level. You know you’re worth more money, but the dollars-per-hour model is not going to get you there.

Through a series of group coaching sessions, you’ll create a plan for packaging your services in a way that makes sense for you and your clients and that allows you to earn more money while working fewer hours.

This is exactly how I work with clients when I do video work. It works great for me and it will work for you.

Tune Up Your Pricing and Packages

[divider_line_dashed] [/divider_line_dashed]

Don’t Miss This Special Offer:

If you’re interested in getting training and video critiques every week from Lon and I, we are running a sale on our Screencast Video Membership site. If you go with the flat fee package, you’ll have help from us on your video projects for about 40 cents a day. Geez, we need to raise our rates!

This price only lasts through Monday, so you’ll want to jump on it!

To your screencast success!

Lon Naylor and Michelle Schoen
Contact Us    

[divider_bar] [/divider_bar]