Michelle Schoen
Author Archives: Michelle Schoen
Michelle Schoen
The Lazy Person’s Way to Maximize Your Video’s Reach: Part 2
Does it seem like you’re always creating new video content from scratch? Creating new content for video courses and your YouTube channel should be high on your priority list. But here’s the thing – creating brand new video content and video products sucks resources away from your business. Whether you’re doing the content-creation yourself or […]
Continue readingThe Lazy Person’s Way to Maximize Your Video’s Reach: Part 1
You work hard to create your video content, but did you know that there is something very simple you can do to help maximize your content marketing efforts? Whether you are trying to grow traffic, sell a product or demonstrate your expertise, transcribing your video recordings can help you do that. Transcribing your audio or […]
Continue readingQuick Guide to Making your Video Screencasting Business Stand Out
How is your screencasting business different? Why should people be excited about your video training courses or YouTube tutorials over others in your industry? Whether you are just getting started in Screencasting or have been at it for a few years, it’s not too late to differentiate your business. It goes without saying that most […]
Continue readingBefore and After: Three Tips to Improve the Clarity of your Software Tutorials
Imagine how many more views and how much more engagement your software training videos would get if they were clear and easy to follow. Whether your tutorials are being discovered on YouTube or sold via your website they need to look professional. It is safe to assume that when you create a training video to […]
Continue readingYou Can Avoid these Five Failures by Planning out Your PowerPoint or Camtasia Training Videos
Early on in my ( Michelle) career as an Instructional Designer I used to work for AT&T and my job was to help their instructors create better courses. Most of the instructors came up from the ranks and were assigned the role of trainer because they were so good at their job that their bosses thought […]
Continue readingPowerPoint to Create a Video. Seriously?
So, you want to create your first video. You don’t own Camtasia but that’s OK… because your video isn’t showing yourself using a software application (a software demo) and it doesn’t need any hyperlinks (hotspots) or quizzes. It won’t need a lot of editing because it isn’t a big training course, right? You don’t need […]
Continue readingWhy I Chose Camtasia Over Articulate Storyline and Captivate
When you develop, online video based training courses, you have a few options for development. You can use a rapid e-learning tools like Articulate Storyline or Captivate or you can use a tool like Camtasia, which differs from the others in that it specializes in giving you perfect screen recordings. I’ve been an Instructional Designer for over […]
Continue readingCreating a Pro Level Screencast Portfolio with these 5 Tips
Whether you’re working freelance or looking for a full-time job as a video screencaster, you need a portfolio. A Screencast portfolio showcases your abilities; therefore, it allows potential clients to determine if you may be a good match for their video projects. In many respects, a well-crafted and carefully planned Screencasting portfolio has the power […]
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